This phenomenon is quite typical of the Gangnam area because everyone's worried about their image."
![what the gangnam style song what the gangnam style song](https://thumbs.dreamstime.com/z/seoul-south-korea-october-statue-gangnam-style-same-name-district-two-giant-hands-overlapped-dance-move-song-139787740.jpg)
These women will subsist on cheap street food but buy expensive coffee just to be seen drinking it.
![what the gangnam style song what the gangnam style song](https://i.ytimg.com/vi/ynlWRufyKRQ/maxresdefault.jpg)
The song is about his search for ‘the perfect girlfriend’ who knows when to be refined and when to get wild."Īdds George Koshy, senior creative director at Innocean India who landed in Seoul smack in the middle of Psy-mania, "Among the many sorts who work and live here, is a section of women who are referred to as 'Doenjangnyeo.' June Hong, client services director, Innocean India, adds "It describes 'Gangnam Style' as noble by day and crazy by night. Through the video, you sense that Psy is describing a person who is trying too hard." This song describes a guy who wants to be considered cool and stylish like a typical Gangnam person, but eventually fails. YK 'Scott' Choi, the head of the Kia Motors business at Innocean Worldwide explains, "Gangnam is the area where rich and fashionable young people get together.
![what the gangnam style song what the gangnam style song](https://cherrycross.com/wp-content/uploads/2012/09/Kiyoteru-Fansub-PSY-Gangnam-Style.mp4_snapshot_02.37_2012.09.17_01.53.33.jpg)
It’s a critique of conspicuous consumption in Korea in general and Gangnam in particular. The song is oddly subversive in a genre which sticks to shopworn themes like love, lust and heartbreak. He taught Britney Spears his dance moves on the Ellen Degeneres Show and Gangnam Style has been covered by the likes of Nelly Furtado and Maroon 5.Īll of which pales compared to its reception in its home country where the dance moves - a ridiculous mimicking of horse riding and a sideways shuffle - have become the rage.Ī recent conference in Seoul by Korean advertising agency Innocean which works on Hyundai Motors began with a viewing of Gangnam Style and a discussion on the phenomenon. In an even more delicious irony, Psy's biggest hit which mocks many of the visual clichés of the average pop video has landed him a chance to hang out with America's finest. Opening up about critics who’ve called him washed up, Psy said, “I think the pain from being called that would be far greater than not being able to be on stage.” Either way, Park Jae-sang is proving he still has some serious ‘Gangnam Style’ and isn’t the one-hit-wonder some might think he is.At the time of going to press, the video for his latest single had registered well over 225 million views on YouTube. So, is Psy the K-pop equivalent of Simon Cowell? Taking a backseat from being in the limelight, Psy founded P Nation in 2019 and has already signed a number of high-profile Korean artists. His eighth album was released in 2017, followed by Psy parting ways with YG Entertainment in 2018. Talent manager Scooter Braun admits that it was Psy who opened his eyes to the lucrative K-pop market. He concluded, “Without my sunglasses and hair gel, I obtain freedom.” Even if Psy is quieter these days, he arguably changed the K-pop scene. Illegal activities were said to take place at an event held by Malaysian businessman Jho Low, however, Psy denied any knowledge of what was taking place.ĭespite Psy’s signature look, he still manages to find some peace and quiet. Psy was a close friend with Hyun-suk and had to testify against allegations of bribery, tax evasion, and sex crimes. Last year, The Hollywood Reporter explained how Psy was called as a witness in the case against music mogul Yang Hyun-suk - the founder of YG Entertainment. More recently, he was embroiled in South Korea’s K-pop crime scandal.